Often when I’m looking at the Google results pages (SERPs), I want to be able to see what landing page, click tracking software and advertising agency other advertisers are using. I also want to be able to check that my ads are going to the right page and they are being tracked correctly.
Normally, you need [...]
Are you looking to hire a pay-per-click agency? Looking to work in one?
There are really a lot of companies in this industry, so how do you choose the right one?
In online advertising, technology can really give a company an edge so it’s worth understanding which technology the agency you choose is using. Obviously this is [...]
Broken links suck! No matter whether you are a webmaster or a search engine marketer, dealing with broken links can be a huge time sink. So what can we do about it? The following steps will show you the easy way to do it using my free Firefox Addon. If you don’t already have it [...]
SEM Tools is a Firefox add-on that helps you manage Pay-per-click (PPC) campaigns. It’s intended for people who manage PPC campaigns full time (or at least most of their time). I started working on it because I found myself spending a lot of time doing manual, tedious work instead of doing the interesting things like [...]
Lately I’ve been working on a creative writing tool for my Firefox add-on called SEM Tools. The tool’s main purpose is as a replacement for using “creative templates” in a spreadsheet. But while making it I also had some good ideas to improve the overall creative writing process.
So first let’s look at what makes a [...]
So I finally decided to bight the bullet and set up a proper blog. Over the last few months while working on developing some Firefox add-ons I’ve learnt a lot and had some interesting ideas and I wanted somewhere to share those thoughts. So here it is!
I also wanted to announce that SEM [...]
SEM Tools
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