What is SEM Tools Pro

SEM Tools is a Firefox add-on that helps you manage Pay-per-click (PPC) campaigns. It’s intended for people who manage PPC campaigns full time (or at least most of their time). I started working on it because I found myself spending a lot of time doing manual, tedious work instead of doing the interesting things like analyzing performance, optimizing campaigns or thinking about new marketing strategies.

Things like checking a campaign for broken links, getting a list of keywords and URLs from a page, sorting keywords into groups and checking Google results pages are tasks that I’ve had to do many times in my SEM career and every time I thought there must be a better way.

Gradually the add-on has grown from a tool to solve one problem (show what tracking tools competitors are using) to solve many, many problems. And all of this is for free. There are still many more problems that I want to solve though. For the last few months I’ve been busy working full-time on solving some of these problems. The problem is that to keep on developing this add-on I need a way to support myself. Since SEM Tools is free I don’t make any money from it. I decided that the best way to keep on offering great tools for free as well as earning enough to support myself is to make SEM Tools into a free-mium product.
Free-mium means that you give away a product for free and then charge for bonus features. It means that the maximum number of people get to benefit from your product but you can also earn some money as well. Other well-known companies with a similar system are Skype and Flickr.

What will this mean for SEM Tools? Firstly, it will still be available for free and you will still get all updates for free. Everything in the current version will continue to be free and I will continue adding new features to the free version. Secondly, there will be one new menu called SEM Tools Pro. This menu will have an option to upgrade to the Pro version as well as features that are available only in the Pro version. Right now, the Pro version has a Creative Writer tool and I’ll be adding more features shortly. You can read about the Creative Writer on this post: How to write effective Adwords creatives. When I add a feature that is more advanced or that takes me a lot of time to make I will most likely add it to the Pro version.

If you want to try out any of the Pro tools you can get a 1 month trial for free. There’s no need to enter any details, you just click the “Try SEM Tools Pro for Free” and it will activate it for one month. After that you will need to subscribe in order to keep on using those features. The price is USD$24.95/year per person and you can use it on as many computers as you want as long as it’s just being used by you. This will include all updates to both the Free and the Pro version. If you want to learn more about what’s included in the Pro version have a look at this page.

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